Frequently asked questions

Send an enquiry through the contact form or email us directly. We reply within one working day and arrange a short call to understand what you need. There is no charge and no obligation for that first conversation.

No. The first call is free and is genuinely about establishing whether we can help. If we are not the right fit, we will say so and where we can we will point you somewhere better.

We read it, route it to the right team, and reply within one working day. If it looks like a fit we arrange a call, and after that you receive a written proposal setting out scope, timeline and price.

For most services we can begin within one to two weeks of a signed proposal. Larger software builds may need longer to assemble the right team, and we tell you the honest date rather than an optimistic one.

No. Plenty of clients arrive with a problem rather than a specification. Working out what actually needs building is part of what we do, and if the scope is genuinely unclear we quote a short paid discovery stage instead of guessing.

Yes, and we usually recommend it. A contained first piece of work tells you far more about whether we are the right partner than any amount of talking does.

Yes. With early-stage companies the focus is usually on getting something real in front of users quickly and keeping the build cheap enough to change once you learn from it.

Yes. For larger organisations we typically slot in alongside an existing internal team, working to their standards, tooling and release process.

Most of our clients are small and mid-sized businesses. What matters more than size is that there is a real problem to solve and someone on your side who can make decisions.

For project work we are usually not the right choice below a few thousand dollars, simply because the setup overhead eats the budget. Ongoing retained services can start much smaller.

Yes, always. Nothing is signed until you have had a call, seen a written proposal, and had time to consider it.

What the problem is, what you have tried already, and what a good outcome would look like. Budget range and any deadline help us give you a useful first answer rather than a vague one.

Project work is quoted as a fixed price against a written scope wherever the scope is clear enough to allow it. Ongoing services run on a monthly retainer. Where a project is genuinely undefined we price a paid discovery stage first.

Both, depending on the work. Fixed price suits defined projects and protects you from overruns. Hourly or day rates suit open-ended work where you want the flexibility to change direction.

Typically a deposit on signature with the balance staged against milestones for project work, and monthly in advance for retained services. Exact terms are always in the proposal before you commit.

We quote in USD, and invoice in USD, GBP, EUR, CAD or AUD. The currency is fixed in the proposal so exchange movement does not change what you pay.

International bank transfer is the usual route. For smaller engagements we can take card payments. Payment details appear on every invoice.

No. The proposal lists what is included and, just as importantly, what is not. Third-party costs such as ad spend, hosting, licences or stock imagery are always identified separately.

No. Our management fee is separate from the media budget, which is paid directly to the platform from an account you own. You always see exactly where the spend went.

Project work ends when the project ends. Retained services usually run on a rolling monthly basis after an initial three-month period, which is the minimum realistic time to judge whether the work is producing anything.

One month for rolling retainers, after the initial period. We would rather you stayed because the work is producing results than because you were locked in.

We price the change and you approve it in writing before we do it. You will never receive an invoice for work you did not agree to.

Where services genuinely share work, that efficiency shows up in the price. We do not offer a discount simply for buying more, because that usually means the original quote was inflated.

Our team is based offshore, so our cost base is lower. The saving comes from geography, not from cutting corners on process, testing or the seniority of the people doing the work.

Tell us early. Work is delivered in reviewable stages precisely so problems surface while there is still time and budget to fix them. Our proposals set out what happens if a stage is rejected.

You get a named lead for your account who stays with you throughout, plus direct access to the specialists doing the work. You will not be routed through a general support queue.

We agree a rhythm at the start, usually a weekly written update plus a call at each stage boundary. If something goes wrong we tell you when it happens, not at the next scheduled update.

We work in whatever your team already uses where possible, including Jira, Trello, Asana, ClickUp, Basecamp and Monday. If you have nothing in place we will set up a shared board for you.

Our working day overlaps the whole UK and European day and the US morning. For ongoing engagements we can shift hours to match your timezone, including full US coverage.

We deliver remotely, which is what keeps the cost advantage. Discovery, reviews and day-to-day contact happen over video and shared boards on a fixed weekly rhythm. For larger engagements we can travel for kick-off or major reviews.

English, in writing and on calls. All documentation, code comments and reporting are in English.

Work is broken into stages with something reviewable at the end of each. You see progress and can change direction early rather than discovering a misunderstanding at the end.

Tell us as early as you can. We will document where things stand, hand over anything complete, and agree a restart point. Long pauses may need re-quoting if the team has been reassigned.

Yes, and staged delivery exists partly to make that affordable. Changes are priced and approved before they are made.

Yes. Software comes with deployment and technical documentation, and every engagement produces written updates and a written record of decisions.

We agree what success looks like in the proposal, in numbers where numbers are possible. Reporting is against those measures, not against activity.

We work 09:00 to 17:00 UTC, Monday to Friday. That covers most of the UK, Irish and European working day and the US Eastern morning. Shifted cover can be arranged for ongoing engagements in other timezones.

Not as standard. For live systems we can agree an out-of-hours support arrangement, priced separately.

Work is documented and shared rather than held in one person's head, so another team member can pick it up. That is a deliberate part of how we run projects.

You do. On completion and settlement of the relevant fees, source code, design files, content and associated intellectual property transfer to you, and we hand over repositories and documentation.

No. Wherever the platform allows it we work inside accounts you own, including your Google Ads, analytics, hosting and repositories. If we part ways, nothing leaves with us.

Yes. We are happy to sign a mutual NDA before detailed discussions, and we treat client information as confidential whether or not one is in place.

Usually yes. Send it over and we will review it. If any clause is genuinely unworkable for us we will say which and why rather than quietly ignoring it.

Yes. Software carries a defect warranty period after launch during which we fix faults in what we built at no charge. The period is set out in the proposal.

We hand back everything we hold, then delete our working copies once you confirm receipt, except anything we are legally required to retain.

Yes. We regularly work alongside a client's existing developer, agency or accountant, and we would rather cooperate than fight over territory.

Our contracts include a standard non-solicitation clause. If you genuinely want to bring someone in-house, talk to us and we will try to find an arrangement that works rather than obstruct it.

Our standard terms are governed by the law of Pakistan, where the company is registered. For larger engagements we can agree to English law where a client's procurement requires it.

Insurance requirements vary by engagement. Tell us what your procurement process needs and we will confirm what we can put in place before you commit.

Our team and office are in Pakistan. Our clients are mostly in the UK, United States, Canada, Ireland, Australia and Europe.

Cost and capacity. You get the same disciplines you would hire locally at a fraction of the salary cost, and you can scale the team up or down without redundancy risk.

Communication gaps, timezone friction and quality drift are the real ones. We manage them with a fixed weekly rhythm, written updates, staged delivery and English-language documentation, but you should judge us on whether that actually happens.

Start small. A contained first piece of work is the only reliable test, and it is why we recommend a pilot before any large commitment.

Yes. Our team works in English daily with UK, US and Australian clients, and everything material is confirmed in writing so nothing rests on a phone call.

No. The work is done by our own team in our own office. If we ever needed a specialist outside our team for part of a project we would tell you before doing it.

Most of our clients are in the UK, United States, Canada, Ireland, Australia and Europe. We also work with businesses in the UAE and wider Gulf.

We can work to the requirements you are subject to, including signing a data processing agreement and standard contractual clauses covering the international transfer. Tell us your obligations and we will meet them contractually.

We can arrange reference calls with existing clients for engagements of a reasonable size, subject to those clients agreeing.

Lower than the industry norm, and we structure projects so that knowledge is documented and shared rather than depending on one person staying.

Line-of-business systems, web applications, internal portals, integrations and mobile apps. In practice most of it replaces spreadsheets, manual re-keying or software that no longer fits how the business works.

A focused first release is typically six to twelve weeks. We break work into stages so you have something usable early rather than waiting months for a single launch.

Mainly PHP and Laravel, JavaScript and TypeScript with React or Vue, Python, and MySQL or PostgreSQL. For mobile we use native tooling or React Native depending on the app.

Usually. We often extend or integrate with software already in place, which is normally faster and cheaper than starting again. We will tell you honestly when it is not.

Often, yes. We review what exists first and give you an honest assessment of whether it is better continued or rebuilt, including when continuing is the cheaper answer even though rebuilding would earn us more.

Yes, for both iOS and Android, from first release through to store submission.

That is a large part of what we do. We build connectors so data moves between systems automatically instead of someone copying it.

We offer support and maintenance covering updates, security patches, monitoring and changes as your needs move on. It is optional, not a condition of the build.

Automated tests for the logic that matters plus structured manual testing before each release. Nothing reaches your users without being exercised first.

Yes, or we can deploy to your own hosting. Either way the infrastructure is documented so you are never locked to us.

Then you take the code, the documentation and the deployment process and go. That is the point of you owning it, and we will brief your new team.

Yes, both on established platforms and as custom builds where a platform genuinely cannot do what the business needs.

A straightforward business site is typically three to five weeks from sign-off, assuming content is available. Stores and larger builds take longer, and the proposal gives you a dated plan.

Yes. We build on a content management system and hand over a short walkthrough so your team can edit text, images and pages without coming back to us.

Often, yes, where a client wants a familiar editor and a large plugin ecosystem. For sites with unusual requirements or heavy traffic we may recommend a custom build instead, and we will explain why.

Every site we build is responsive by default and tested on real devices, not just resized in a browser.

We can. Hosting and a care plan are optional add-ons. If you prefer to host it yourself we hand everything over cleanly, and the domain stays registered to you either way.

Page speed is handled during the build rather than retrofitted, including image handling, caching and keeping third-party scripts under control. We test against Core Web Vitals before launch.

The technical foundations are: structure, speed, mobile, metadata and schema. Ongoing ranking work is a separate SEO service.

Yes. We map every existing URL, redirect anything that changes, and keep the content and structure that is already earning traffic.

We can. Copywriting is quoted separately because some clients have it covered and some do not.

Yes, including product management, payment gateways, shipping rules and order handling, on a platform or as a custom build.

Faults in what we built are fixed under warranty. A care plan covers ongoing updates, backups and monitoring if you want the site looked after rather than left alone.

Yes. We build to sensible accessibility standards as a matter of course, and we can carry out a specific WCAG conformance review where you have a legal or procurement requirement.

Usually Facebook, Instagram, LinkedIn and TikTok, plus X and YouTube where they fit. We would rather run two platforms properly than six badly, and we will tell you which two.

Yes. The content calendar goes to you ahead of the month and you can change or veto anything. Once approved we publish without chasing you each time.

We design graphics and edit footage you supply. For original photography or video shoots we can arrange a crew, quoted separately.

We do, within working hours, as part of community management. Anything sensitive or commercially significant is escalated to you rather than guessed at.

Social media covers organic presence and community day to day. Digital marketing is the wider paid-media, content and email programme. Many clients take both, and they are priced separately so you can start with one.

Paid campaigns produce usable data within days and usually stabilise over four to eight weeks. Organic content and SEO work on a longer horizon.

It depends on your market and margins. We would rather start with a modest test budget, find out what a lead actually costs, and scale from evidence than pick a number up front.

Yes, but we work inside accounts you own so the history, audiences and assets stay yours if we ever part ways.

A monthly report covering spend, results and cost per lead or sale, with a short note on what we are changing next and why.

Yes, including campaigns, automated sequences, list health and deliverability.

No. Bought engagement damages reach, misleads your reporting and is against every platform's rules.

Expect early movement in eight to twelve weeks and meaningful positions on competitive terms in six to twelve months, depending on the starting point and the sector.

No, and neither can anyone else honestly. We commit to the work and report transparently on rankings, traffic and conversions.

Indexation, site speed, structure, internal linking, schema and mobile behaviour, delivered as a prioritised list of fixes rather than a raw crawl export.

Yes, through content and genuine outreach. We do not buy links from networks, because the short-term gain is not worth the penalty risk.

Yes. Content is usually where most of the value is, and it is written to be worth reading rather than stuffed with keywords.

Often. We diagnose whether it was an algorithm update, a technical fault, a manual action or a self-inflicted change, then work from the actual cause rather than guessing.

Yes, including Google Business Profile, local citations and location pages, for businesses that serve a specific area.

Usually. Paid traffic stops the day you stop paying, whereas organic positions keep producing. Most businesses do best running both and comparing the true cost per enquiry.

Rankings, organic sessions and conversions together, so you can see the line from the work to the commercial result rather than just a list of positions.

Places genuine material about you in public: press releases and media outreach, bylined articles, expert commentary, and coherent professional profiles that rank for your name.

No. Journalists decide what they run. We commit to the pitching work, target realistic titles, and report exactly what landed and what did not.

Not unless the content is genuinely defamatory or breaches a platform's own rules, in which case we help you use the proper reporting or legal route. We do not suppress legitimate criticism or post fake reviews.

Often the answer is thought leadership rather than news. Your expertise, data and opinions are publishable even when your company announcements are not.

Yes. Founders, consultants and executives are a large part of this work, because for many businesses the person is what gets searched before the company does.

Individual placements can appear within days. Meaningfully changing what dominates the first page for a name typically takes three to six months of consistent output.

We draft from interviews with you, and everything comes back for approval. Nothing is published in your name that you have not read and agreed.

Yes. Crisis communications work starts with a holding position and a clear plan for who says what, to whom, and when. Contact us directly rather than through the form if it is urgent.

By responding properly and publicly, and by making it easy for satisfied customers to leave honest reviews so the overall picture is representative.

Bulk data capture, form and invoice processing, document digitisation, data cleansing and migration, eCommerce product listings, lead research and list building, and ongoing back-office admin.

Either a fixed price for a defined backlog, or a monthly block of hours for ongoing work. Per-record pricing is possible once a pilot has shown the real rate of work.

We agree an accuracy target in writing, verify by sampling every batch, and re-do anything that falls short at our cost. Every engagement starts with a small paid pilot.

Yes. We work inside your CRM, store admin, accounting package or shared drive, using accounts you create and can revoke at any time.

We access only what the task requires, work to whatever confidentiality terms you set, and are happy to sign an NDA or data processing agreement before any data changes hands.

For ongoing engagements we can shift the team's hours to match your timezone, including full US coverage.

It depends on volume and complexity. The pilot tells us the real rate per record, and from that we can give you a dated plan rather than an estimate.

Yes, including uploads, descriptions, attributes, categorisation and image handling, on marketplaces and on your own store.

Yes, as ongoing back-office support covering order and invoice processing, inbox triage, record keeping and routine reporting.

Our core service is editing and post-production. We can advise on the shoot and work with your footage, or arrange a local crew where one is needed.

Yes. On completion you receive the working files and full rights to the finished work.

Of course. If you have guidelines we work within them, and if you do not we can produce a set.

Yes, covering logo, colour, typography and usage guidelines so everything you publish afterwards stays consistent.

Market analysis, strategic planning, partnership development and sales optimisation, aimed at sustainable growth rather than a short spike.

Both. We produce the strategy and then stay involved in executing it, which is where most of the value sits.

Yes, through market sizing, competitor research, positioning and pricing, and a launch plan with owners and numbers attached.

Yes, including animated logos, lower thirds, explainer sequences and titles.