A reputation that stands up to being googled
Press coverage, thought leadership and review management that build a reputation worth searching for.
We help companies and the individuals behind them build a public reputation on the record — press coverage, published expertise, credible profiles and a healthy review presence. The aim is simple: when someone searches your name before a meeting, what they find helps you.
Most buyers now check you before they contact you. They search the company, then the founder, and they form a view in about ninety seconds from whatever the results happen to show. For a lot of good businesses that page is thin — a bare directory listing, an abandoned profile, nothing that says why anyone should trust them.
Filling it takes real material rather than tricks. We work out what you genuinely have to say, turn it into something a journalist or an editor will actually run, and place it: trade press, industry titles, podcasts, guest articles and speaking slots. Alongside that we tidy up the profiles that rank for your name — company pages, executive bios, directory entries — so they are current, consistent and say the same thing.
For individuals, the work is about becoming visibly good at something. A founder, consultant or executive with published articles, quoted commentary and a coherent professional profile is easier to trust than one with none, and that difference shows up in the pipeline. For companies, it is credibility that carries into sales conversations you were not in the room for.
What is included
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Press releases and media outreachNewsworthy announcements written properly and pitched to journalists and editors who cover your sector.
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Thought leadershipBylined articles, expert commentary and guest posts placed in publications your buyers already read.
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Founder and executive profilesCoherent, current professional profiles and biographies across the places that rank for your name.
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Review and rating managementEncouraging genuine reviews on the platforms that matter, and responding to them properly — good and bad.
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Crisis communicationsA prepared holding position and a clear plan for the day something goes wrong publicly.
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Coverage reportingA monthly record of what was placed, where it appeared, and what it did to search results for your name.
How a pr & reputation engagement runs
A conversation about what you are trying to achieve and what is in the way. No charge, no obligation.
Scope, exclusions, timeline and price, in writing, before anything starts.
Work broken into reviewable stages so you can see progress and redirect early.
A support arrangement sized to how much you need, once the initial work is live.
PR & Reputation FAQs
Can you guarantee coverage in a specific publication?
No. Nobody can honestly guarantee editorial placement — journalists decide what they run. We commit to the pitching work, target realistic titles, and report exactly what landed and what did not.
Can you remove negative reviews or search results?
Not unless the content is genuinely defamatory or breaches a platform's own rules, in which case we help you use the proper reporting or legal route. We do not suppress legitimate criticism or post fake reviews — it is against platform rules, it tends to be found out, and the damage is worse than the original problem.
We are a small company with nothing newsworthy. Is PR worth it?
Often the answer is thought leadership rather than news. Your expertise, data and opinions are publishable even when your company announcements are not, and that is usually what shifts what people find when they search you.
How long before this shows up in search results?
Individual placements can appear within days. Meaningfully changing what dominates the first page for a name typically takes three to six months of consistent output.
Do you write in our voice, or ours in yours?
Yours. Everything is drafted from interviews with you and comes back for approval before it goes anywhere. Nothing is published in your name that you have not read.
Need pr & reputation?
Send us a short description of what you need. We will tell you whether we are the right fit, roughly what it involves, and what it is likely to cost — within one working day.